I have to say this..this is the most horrible UI I've ever seen. It's, to me, not an incredibly user-friendly UI.
So far, I'm definitely not impressed. Anyone who said Wow sucked compared to this game needs to be shot

At least the UI for Wow is pretty straightforward.
I'm unable to add friends. When I hit the 'friend' button (middle left) it just shows me all of MY friends (of which I have none) but no way for me to add anyone else. Could this be because I am in the beginning???
Also, if I just want to log out to change characters, I can't type /quit (which I don't want to do, I just want to get to the login screen) or hit F10 (which does nothing for me btw, although it tells me in the 'help' menu that it should take me to my login screen). Nightmare.
If anyone can let me know if I'm somehow missing something, that would be great...I haven't had much guidance in all this at all, so, I'm at a loss. Like I said, I can navigate through WoW just fine with no problems, but this UI is not, in my opinion, all that user friendly.